My Favorite Cruelty Free Beauty Brands

A slayed face every day, keeps the doctor away is a saying I could very well live by. I genuinely love the beauty of make-up  in every sense. The way it can transform you, the way it can make people feel and the power it has. A very inspiring moment was the Power Of Make-Up movement Nikkietutorials started. If you don’t know what I’m talking about, do yourself a favour and see the heartening and encouraging video here.

I love discovering new products, I love buying make-up, I love great packaging (which is half the fun, come on), I love it all. The only thing I really, really, REALLY don’t love, is the cruel and ugly industry that hides behind the beauty. In 2015 over 13 million animals were used worldwide for animal testing. And that number is still an underestimate as a lot of countries don’t have any regulation regarding animal testing and therefor the laboratories don’t have to record any testing.

Cats, dogs, monkeys, mice, rats, rabbits, horses, sheep, birds, fish and so many more animals get tortured, maimed and eventually killed which is unthinkable. In 2013 a ban on animal testing for cosmetic products was approved in the EU which means no products or ingredients that are tested on animals are allowed to be sold in European Union. But unfortunately, the ban has too many loopholes and therefor the torture continues. Also in Europe.

No living creature should ever have to suffer for our love for beauty. And luckily a lot of brands feel the same way. For a long time I was unaware of all the brands that performed animal testing, mostly because I could not believe it was still being done. In the time and age we live in, with such advanced technology, it is absolutely unnecessary to condone animal testing. So with today being the World Day for Animals in laboratories (in Dutch, wereldproefdierendag) I wanted to raise a bit more awareness and let you guys know about the fabulous world of cruelty free make-up.

A rule of thumb is, if a brand is sold in China, it has been tested on animals as it is required by law. Brands as MAC, L’Oréal, Maybeline, Chanel, Dior, Estée Lauder, Bobbi Brown, Benefit, Tom Ford and Giorgio Armani all test on animals (and are all being sold in China). But don’t worry, there are a so many great make-up brands that produce amazing products and are completely cruelty free. For us Dutchies, some of the best cruelty free brands are not sold in stores here but you can order them online via Sephora (or ask anyone who’s going to a place where they do have Sephora to bring you a shitload), which is definitely worth the wait. Brands that don’t test on animals are NYX, Sleek, Urban Decay, Marc Jacobs Beauty, Charlotte Tilburry, Anastasia Beverly Hills, NARS, Milani, Catrice, Essence, The Body Shop, Kat von D, Tarte, Too Faced and many, many more.

So please don’t think you have to buy and use products of lesser quality just to be cruelty free. These brands manufacture some of the world’s best beauty products, used and loved by millions of people everywhere. And not a single creature was harmed in creating these amazing products.

If a product has the Leaping Bunny logo on it’s packaging, it is certified cruelty free. But please don’t be alarmed. If a brand doesn’t have the leaping bunny logo it doesn’t necessarily mean they’re not cruelty free. My go to source on all things cruelty free is usually This website is always up to date on the animal testing policies of cosmetic and skin care brands so you’ll always know what to buy.

Below I’ll list the places where I shop my favorites cruelty free brands for my fellow Dutchies.

Charlotte Tilburry
Marc Jacobs Beauty
Real Techniques

Anastasia Beverly Hills
Beauty Blender

Urban Decay
Sleek Cosmetics
Beauty Blender
Wet ’n Wild
LA Girl


Real Techniques
Sleek Cosmetics

Tarte Cosmetics
Kat von D Beauty
Too Faced
Bare Minerals

If you’re unpleasantly surprised about finding out how many of the products you use are actually tested on animals and you want to use more cruelty free products, don’t be alarmed. Don’t throw out all your make-up as that would be just be a waste. You won’t have to repurchase all your products at once. Take it one fabulous foundation at a time. When you run out of your favorite primer, your favorite concealer,  or whatever it is, try to look for a cruelty free alternative. With so many CF options there is bound to be a product that you will love. I want to genuinely thank you for taking the time to read this. If you want any tips or more info about cruelty free brands or my favorite products, please don’t hesitate to contact me.

All the love,


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